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Read previewFour months into 2024, Sarah J. Maas is having quite the year. Circana, which tracks book sales, also reported that it's currently the bestselling novel of 2024. Weiss Eubanks/NBCUniversal via Getty ImagesForbes reported on Wednesday that Maas has sold 3.1 million copies of her books in 2024, making her the bestselling author of the year so far. Likewise, Forbes reported that Circana data shows nine of the 10 bestselling books sold in March fell into either the romance or fantasy genres. Publisher's Weekly reported sales of Maas' books increased 86% in the 2022 fiscal year — the same period TikTok experienced massive growth.
Persons: , Sarah J, Maas, it's, Weiss Eubanks, Getty Images Forbes, Circana, Rebecca Yarros, Yarros, Carissa Broadbent, Jennifer L, Forbes, Bloomsbury TikTok Organizations: Service, Business, The New York Times, Publisher's, Bloomsbury, Getty Images, Wings, New York Times Locations: Tor
Sarah J. Maas' latest book, "House of Flame and Shadow," was published on Tuesday. Publishers are prioritizing romantasy, with Entangled creating Red Tower, an imprint focused on sci-fi and fantasy romance books in 2022. But an organic community of Maas readers formed on social media recently, making her even more widely loved. The pair, who are good friends thanks to BookTok, post videos breaking down the smallest details of Maas' works. Studios founder Molly Werts, 26, runs her shop full-time and met her roommate because they connected over one of Maas' books.
Persons: Sarah J, Maas, , Samantha Grindell, Harry Potter, it's, Feyre, she's, fae Bryce Quinlan, Stephanie Meyer's, Cassandra Clare's, Tor, Rebecca Yarros, Bramble, Jennifer L, BookTok, TikTok, superfans, Rosie Dent, Dent, Lili, BookTokers, Jaclyn Wooten, Wooten, Molly Werts, romantasy, they've Organizations: Service, Bloomsbury, Marvel, New York Times, Reuters, Publishers, Wings, Studios, Jupiter's, Publisher's, Writers of America Locations: Brooklyn , New York, New York, Connecticut, Florida, Maas, Bloomsbury, Crescent, BookTok
If the key driver of reboots is nostalgia — then the key driver of nostalgia is loneliness. Next, participants took Batcho's Nostalgia Inventory, a psychological test developed by Krystine Batcho in 1995 to quantify how deeply people feel nostalgia at a given time. If the key driver of reboots is nostalgia — then the key driver of nostalgia is loneliness. American health insurer Cigna has conducted a large loneliness survey since 2018, with over ten thousand respondents in the sample annually. In 2020, 61% of those surveyed were lonely, up 7 percentage points since the survey was first conducted in 2018.
Persons: Harry Potter, Krystine Batcho, lonelier, Cigna, reboots, Indiana Jones, Heather Jones, Walt Hickey, Zelda, backlist, SpongeBob, Percy Jackson, Workman Organizations: Walt Disney Company, Warner Bros, Sony, Fox, Southampton University, UCLA, Research Center, Pew Research, Gallup, Netflix, Recreation Locations: Wonderland, Orlando, England, Hogwarts, Kingdom, America, Hollywood
The BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading. From authors to stores, the book world is turning to TikTok to drive sales and build community. Still, while authors might feel pressure to try TikTok, industry experts say it's better to focus on craft than marketing. Aster is one of the hundreds of authors who are benefitting from the success of TikTok and its book-related hashtag #BookTok. But TikTok's influence on publishing has also dialed up the pressure on authors to be marketers, as well as writers.
Book sales declined 5.8%, but BookTok authors registered a 66% growth in 2022. NPD's BookTok authors list includes over 100 writers "featured prominently on TikTok's BookTok channel." These two charts show how much BookTok has grown over the years, and which BookTok authors have increased their sales in 2022. The power of BookTok goes beyond fictionIt's not just fiction authors like Hoover and Jenkins Reid who find success on the platform. "I cannot overstate the power of what's happening on BookTok," McLean said.
Book sales declined 5.8%, but BookTok authors registered a 66% growth in 2022. NPD's BookTok authors list includes over 100 writers "featured prominently on TikTok's BookTok channel." These two charts show how much BookTok has grown over the years, and which BookTok authors have increased their sales in 2022. The power of BookTok goes beyond fictionIt's not just fiction authors like Hoover and Jenkins Reid who find success on the platform. "I cannot overstate the power of what's happening on BookTok," McLean said.
Many were especially wary of Penguin Random House — already by far the largest publisher in the United States — getting even bigger by absorbing a rival. Penguin Random House has about 100 imprints; together they publish more than 2,000 titles a year. The merger would have given it Simon & Schuster’s approximately 50 imprints, as well as the company’s vast and valuable backlist of older titles. “The market is already too consolidated,” said Mary Rasenberger, chief executive of the Authors Guild, an advocacy group for writers that opposed the purchase. The company’s recent performance has been strong, even as the results have sagged at other major publishers.
Persons: Simon, Schuster —, United States —, Schuster’s, , Mary Rasenberger, Simon & Schuster Organizations: Random, HarperCollins, Macmillan, Hachette, Penguin, United States, Justice Department, Guild, Simon & Locations: United
Ernaux, the first French woman to win the literature prize, said winning the award was "immense". "It's a long path that she makes in her life," Swedish Academy member Anders Olsson told Reuters. "I did not imagine at the time that 22 years later, the right to abortion would be challenged," Ernaux told reporters in Paris. 1/7 French novelist Annie Ernaux talks to the media after being announced as the winner of the 2022 Nobel Prize in Literature, in Cergy-Pontoise, France October 6, 2022. "I always said that I did not want to get the Nobel prize," she told reporters at her French publisher Gallimard's office.
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